@SALON57 EST 2012

CELEBRATING 10 YEARS

As we celebrate our 10^th anniversary @Salon57, we thought it would be nice to reflect and share with you our journey so far.

Felicity and I (Philippa) started @57 back in March 2012. Having worked successfully together for over 20 years, we believed we had the right combination of friendship, professionalism, and vision to really make @57 a great success. Those of you that know us will know how opposite we are in so many ways, but how fantastic that makes us as a team. Fliss has a strong business mind and is a wiz with numbers and planning, whereas I prefer the creative side and love to teach.

Our top priority is you – our clients. Without you we have no salon. As salon owners, we truly value your loyalty and support, and as stylists, we really love to exceed your expectations. This has enabled us over the past 10 years to really grow as a salon and bring a new genuine service to all of our clientele.

We believe in offering our clientele the very best of us. This begins with the ease of making appointments, whether face to face, by phone or online. We enjoy creating a warm and relaxing atmosphere where you can truly relax and unwind. We are passionate about a thorough consultation before every service, as we strive to solve your hair problems, and help you to re-create your look at home every day – not just after your visit.

We really care about what you use on your hair at home. Why? Because it can dramatically alter the way your hair and scalp feel, as well as hindering how colours and conditioning treatments work. What we do not believe in is pressure selling. I’m sure some of you have experienced salons previously where several products are placed in front of you, and you’ve felt pressured to purchase around 2 of these products. Whilst these products will be professional and personalised to your hair, the expectation on the day to purchase them can be off-putting and spoil your experience. So, what makes us different? Firstly, we will always be happy to advise you on the correct type of products your hair needs, and will benefit from, yet how we approach this is different. We will never put a range of products in front of you for you “to choose” which ones to take. What we will do is happily show and explain to you which products we have used and why. There is zero pressure to purchase anything as this is about your choice. Our stylists are not given any retail commission targets to hit, which means they are free to be genuine with their product recommendations and are under no pressure “to sell”. If in the unlikely event you didn’t like a product purchased from us, then we would be happy to exchange it to help you find something more suitable. We do not believe you should have a bathroom cupboard full of unused products. This compliments our relaxed and friendly atmosphere.

We enjoy working alongside some fantastic global companies, such as L’Oréal professional, Moroccan Oil, Olaplex and more recently, British Hair Collection. We love our training days, especially the inspiration and motivation it gives our whole team.

We like to keep ahead, and embrace new game-changing products, like OLAPLEX. Revolutionary to hairdressing, this product has enabled stylists to push the hairs boundaries’ whilst not compromising the hairs condition.

We also love the new Dream Coat by wow. This new technology enables the hair to be protected from moisture, rain, steam, and humidity. Cleverly applied before your blow dry, this product can be activated for up to 3 washes, prolonging the life of your blow-dry/style.

Our latest game-changer is new technology from British Hair. RESET is a colour removing service that not only removes oxidised colour from the hair, but with zero bleach and zero ammonia, it is damage free, enabling colour corrections and changes of colour that previously were not possible.

We pride ourselves in keeping our clients up to date with all the latest fashion trends and influences. Even the smallest of fashion tweaks can refresh a look and prevent you from feeling dated and stale.

We value the importance of regular education days. It is crucial our team stays highly motivated and inspired. We encourage our team to be creative and we love to show off their skills in competitions, such as in the L’Oréal Colour Trophy. This is a national hairdressing competition that showcases some of the best hairdressing talents across the country, which we were proud to reach the finals in.

During the last 10 years, Fliss and I have grown not only personally, but professionally too. We have a far better understanding of what makes a salon successful, and how to achieve our goals. We would like to thank our team for their loyalty and support, along with our clients, who have supported us, and continue to help us to grow by recommending their family and friends. This is truly the best compliment any salon could receive. We would also like to say a heartfelt thank you to our families and close friends, as their support and belief in us has encouraged us to grow and strive to be the very best we can be.

Thank you to everyone who has made our 10 years simply the best!

Philippa and Felicity (Fliss)
Directors @Salon57